Deadline
Microdramas Go Global: Meet The New Wave Of Vertical Video Creators
What started out as as trend in Asia has spread in a big way to Europe, the U.S. and the rest of the world. Microdramas became all the rave last year and the global market is expected to make billions of dollars from the medium for years to come – estimates predict annual revenues will come in at between $20B to $30B by 2030. Late last year, the likes of Fox, Cineverse and Access Entertainment began investing in the space, and we’ve been tracking a bunch of nascent vertical video apps and creators from across the globe that could become household names over the coming year. Scroll down for the new wave.
Variety
Israel’s First Micro Dramas Platform Launched by ‘Red Skies’ Maker Yoav Gross Productions (EXCLUSIVE)
Yoav Gross Productions, the prolific Israeli scripted television company behind “The Good Cop” and “Red Skies,” is launching a new platform for premium, short-form drama aimed at mobile-native audiences.
This new platform – Israel’s first of its kind — will be building on the surge of micro dramas that have become a cultural phenomenon in China, tapping into the dramatic shift in viewing habits.
Globes
Israelis adapt Chinese micro-series concept for the West
Gaming producers and entrepreneurs in Israel are seizing the opportunity to gain a foothold in a huge potential market.
When the micro-series trend became popular in China during the Covid pandemic, with millions of young people, mainly women, drawn to watching romantic, horror, and crime series on their phones, few in the West noticed. But when quarterly revenue from micro-series jumped from a few million dollars at the end of 2023 to almost $700 million in the first quarter of 2025, when Chinese apps spread throughout East Asia and even reached the US, and when micro-drama revenue surpassed revenue from Chinese theaters - it became difficult to ignore.
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