Our Leadership

Yoav Gross
Active Chairman
25 years producing scripted premium TV for global markets.
Extensive track record selling shows and running co-productions across North America, Europe, Asia:
G
YOAV
GROSS
productions
Brings AppReel in-house production capabilities with attractive unit economics;
Award-winning television:
Canneseries, Rose d'Or, Israeli Academy Award.

Osher Assouline
Co-CEO, Production & Creative
$100M+ content value through strategy, development, and execution: scripted, unscripted, and docs. Specialist: creative leadership, audience-driven storytelling.

Eyal Topper
Co-CEO, Growth & Monetization
Scaled video adtech Primis (McCann) to $250M+ global adtech leader. Built high-performing teams in monetization and strategy.