End User License Agreement
Last Revised: September 28, 2025
These End User License Agreement ("EULA") constitute a legal agreement between Appreel Short Drama LTD ("Company", "we" or "us") and the user of Appreel mobile application and web platform (respectively, "User", "you" and "App"). These EULA governs your usage of the App and the Services offered therein (as defined below).
Please read this EULA and our Privacy Policy carefully, and make sure you understand and agree with them. By installing the App, creating an account, using our Services or subscribing use our paid Services, you hereby represent and warrant you have read, understood, and you agree to be bound by this EULA. If you do not agree to be bound by this EULA, or any part thereof, you should cease all use of the App and Services, delete your account and uninstall the App.
ACCEPTANCE OF THE EULA: PLEASE READ THIS EULA CAREFULLY BEFORE DOWNLOADING, INSTALLING, OR USING THE APP AND SERVICES.
BY INSTALLING, ACCESSING, OR USING THE APP AND SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE LEGALLY BOUND BY THIS EULA, WHICH FORMS A BINDING ELECTRONIC CONTRACT BETWEEN YOU AND THE COMPANY. IF YOU DO NOT AGREE TO ALL THE TERMS AND CONDITIONS OF THIS EULA, YOU MUST NOT USE THE APP OR SERVICES AND, WHERE APPLICABLE, MUST UNINSTALL THE APP IMMEDIATELY. YOU ALSO AGREE TO USE THE APP AND SERVICES IN ACCORDANCE WITH ALL APPLICABLE LAWS AND REGULATIONS.
Amendments:
The Company reserves the right to amend or update this EULA from time to time at its sole discretion. Any such amendments will become effective as of the "Last Revised" date indicated at the top of this EULA. If we make material changes to this EULA, we will use reasonable efforts to notify you, such as by posting a notice within your account or sending you an electronic notification, where required by law or as determined at our discretion. We encourage you to review this EULA periodically. Your continued use of the App and Services after the "Last Revised" date constitutes your acceptance of and agreement to be bound by any such changes.
1. Age Limitation and Eligibility
You hereby represent and guarantee that you are at least 16 years old and eligible to enter into this EULA. You further represent and warrant that you are not prohibited by any authorized authority, judicial order, or law to enter into any agreement.
2. Registration and Account Creation
To access or use certain features of the App, you may be required to create an account ("Account") by signing in through a third-party service (such as Google or Facebook) ("Third Party Tool"). By creating an Account, you authorize us to access your account information via the applicable Third Party Tool. You are solely responsible for all activities conducted through your Account, including any purchases, regardless of whether such activities are authorized by you. If you become aware of, or have reason to suspect, any security breach including loss, theft, or unauthorized access to your Account you must promptly notify us and update your login credentials. If you create your Account using a Third Party Tool, certain information you provide or that is accessed through the Third Party Tool (subject to its terms and conditions), such as your username and profile photo, may be displayed on your user profile and visible to other users. You must provide accurate and complete information when registering your Account and promptly update any changes to your information (including contact details). You agree not to misrepresent your identity or age, nor to create an Account on behalf of anyone other than yourself. You are responsible for monitoring your Account and restricting access to eligible users only. We reserve the right to remove or reclaim any username at any time and for any reason, including but not limited to claims that a username infringes third-party rights or violates this EULA.
To update your login or other personal information associated with your Account, please contact us at support@appreel.tv. If you wish to terminate your Account, your Account will be deactivated and removed within a reasonable period following our receipt of your written request. Upon termination, you will lose access to your Account and any associated Services.
3. Services, License
The Company offers a diverse selection of short drama movies and series, allowing you to search, browse, and view digital film and television works, as well as save your viewing progress and history ("Services"). The content available through the Services is updated regularly. As such, we do not guarantee that any particular content will be available on the App or through the Services at any specific time. Except as expressly provided below with respect to paid content, we reserve the right, at our sole discretion, to add or remove content at any time. We may also modify, suspend, or discontinue any aspect or feature of the Services to accommodate changes in our offerings, user needs, or business priorities, without prior notice or liability to you.
Subject to your full and ongoing compliance with this EULA, the Company grants you a limited, revocable, non-exclusive, non-transferable, and non-sublicensable license to use and display the Services solely for your personal, non-commercial use on a single device ("License"). Except as expressly stated in this EULA, all rights, title, and interest in and to the Services including copyrights, trademarks, images, logos, product names, and trade names are retained by us or our licensors to the fullest extent permitted by law. The availability of the Services depends on a continuous internet connection, and any lack of or disruption to connectivity may prevent you from accessing the Services. You are solely responsible for your conduct when using our Services. The Company reserves the right, at its sole discretion and subject to this EULA, to determine, modify, or discontinue any features, settings, pricing, or tools available as part of the Services, including making corrections, updates, enhancements, improvements, or removals, with or without notice and without liability to you. Our Services may contain links to third-party sites and resources. The Company is not responsible or liable for any damage or loss arising from your use of or reliance on any content, goods, or services available through such third-party websites or services. Only this EULA and our Privacy Policy govern your use of our Services.
You acknowledge and agree that the availability of the Apps depends on the third-party platform from which you download or install the Apps, such as the App Store, Google Play, or other app stores (each, an "App Store" and collectively, "App Stores"). Your license to use the Apps is conditioned upon your compliance with all applicable agreements, terms of use, terms of service, and other policies of the relevant App Store.
4. Restriction of Use
You may not, nor may not enable anyone else to, directly or indirectly: (a) change, modify, edit, create a derivative work of, alter or bypass any feature of the App; (ii) assert any proprietary rights in or to the App, nor remove, amend or impair any notices of proprietary rights; (iii) disable, interfere, or circumvent with security-related features of the App or impair its performance; (iv) use, access or attempt to use or access the App with malicious codes or any automated means, such as scraping, crawling or any robot, spider etc. (v) use the App and Services to promote, conduct, or contribute to fraudulent, illegal or any other inappropriate activities; (vi) change, modify, decompile, disassemble, reverse engineer, translate, make any copies of, circumvent, hack, or any temptation to extract the source code of the App.
5. Updates, Upgrades and Changes
We reserve the right, at any time, to perform any revisions to the App and the Services, included any change, upgrade or update of any feature available therein ("Revisions"). The Company is not obligated to provide any notice regarding such Revisions, in advance or otherwise and shall not be liable for any damages or any other effect resulting from the Revisions. Please note that such Revisions might be automatically installed.
6. Subscription Terms and Fee
- Subscription Term and Fee: Some of the Services are provided to you free-of-charge, while other Services are provided as subscriptions based on subscription fees ("Subscription"). Subscription fees are paid in advance on a weekly, monthly, or annual basis, or other alternatives displayed to you and agreed by you prior to your subscription purchase (collectively, "Subscription Fees"). All Subscription Fees are exclusive of taxes, and you agree that you may be required to pay any applicable taxes in connection with the payment of the Subscription Fees. All purchases may be subject to taxes and other fees, including, without limitation, foreign exchange fees or differences in prices based on location (e.g. exchange rates). We may calculate taxes payable by you based on the information that you provide us via your Account or at the time or purchase. Subscription is automatically renewed unless you terminate or cancel the Subscription.
- Payment Provider: The Subscription payment is processed through Apple Pay or Google Pay and subject to the applicable terms and conditions: Google Pay's Terms of Service are available here; Apple Pay's Terms and Conditions are available here.
- Cancellation: You may cancel your Subscription plan anytime through Apple Pay or Google Pay, as applicable to you. Should you choose to cancel your Subscription, your access to the paid features will continue through the end of your billing period, as applicable, and expire thereafter, and you may be downgraded to the free Services.
- Refund: To the extent permitted by applicable law, any fees paid for your purchase of a subscription plan are non-refundable, and we do not provide refunds for any partial subscriptions. To read more on the cancelation of a subscription: Apple support page and Google support page.
- Free Trial: We may offer a free trial for premium features ("Free Trial") as shall be determined by us in our sole discretion. The Free Trial starts when you register to the Free Trial and is for a limited period of time with an auto renewal unless you cancel at least 24-hours before the end of the trial period. The terms of the autorenewal and cancellation procedure will be disclosed prior to making the purchase and are subject to Google or Apple terms. When you sign up for a Free Trial, you agree that we may automatically begin charging you for the Services on the first day following the end of the Free Trial on a recurring periodic basis in accordance with the subscription period you have selected when you sign up for a Free Trial. IF YOU DO NOT WANT THIS CHARGE, YOU MUST CANCEL THE SUBSCRIPTION BEFORE THE END OF THE FREE TRIAL. We reserve the right to limit your ability to take advantage of multiple trials.
- Changes: We reserve the right, at our own discretion, to change any features or functionalities of the Subscription. Changes to the Subscription can be based on various factors, e.g., improving, managing the Services, complying with requirements or legal or technical requirements. We will notify you on subscription changes on our sole discretion. You are solely responsible for obtaining the equipment and telecommunication services necessary to access the Services, and all fees associated therewith (such as computing devices and Internet service provider and airtime charges).
7. Virtual Currency and Goods
The Service include virtual currency, such as cash, coins, points or similar that may be earned or obtained through the Service or otherwise purchased by you for actual currency, subject to applicable law (such virtual currency, "Virtual Currency"). The Service may also include virtual digital items, such as assets, content, videos, commodities, abilities or other goods that may be earned or obtained through the Service or otherwise purchased by you for legal tender or actual currency, or for Virtual Currency, subject to applicable law (such virtual items, "Virtual Goods").
You agree that the Company has the absolute right to reduce, manage, regulate, control, modify and/or eliminate the Virtual Currency and the Virtual Goods hereof as it sees fit in its sole discretion, at any time, and that the Company will have no liability to you based on its exercise of these rights. Notwithstanding any language to the contrary contained in the App or any other terminology used by the Company, Virtual Currency have no monetary or "real world" value and can only be used with the Service. Virtual Currency may not be redeemed or exchanged for "real" currency or any legal tender out of the Service. The Company reserves the right to revoke the licenses to them, at any time without notice
You shall have a limited, personal, revocable, non-transferable, non-sublicensable license to use solely within the Service's Virtual Goods and Virtual Currency that you have earned, purchased or otherwise obtained in a manner authorized by the Company. You have no other right, tile or interest in or to any such Virtual Goods or Virtual Currency appearing or originating in the Service. You hereby acknowledge and agree that the transfer of Virtual Currency and Virtual Goods is strictly prohibited except where expressly authorized in the Service. Outside the Service, you shall not sell, redeem or otherwise transfer Virtual Currency or Virtual Goods to any other user of the Service or any other party. You agree that all sales of Virtual Currency and Virtual Goods are final and, except as determined by the Company in its sole and absolute discretion, are non-refundable. You acknowledge and agree that upon termination of this EULA, your Account or the Service for any reason, including upon Company's discontinuation of the Service or applicable portion thereof for any reason, all Virtual Currency and Virtual Goods will be forfeited by you, and the Company will have no liability for you in connection therewith.
8. Intellectual Property
We and our licensors retain all rights in and to the Services that are not expressly granted to you under this EULA. You acknowledge that all rights, title, and interest in the App's trademarks, service marks, components, code, protocols, software, documentation, and any derivatives, improvements, or modifications thereof, are owned by us or our licensors and are protected by international copyright, trademark, patent, and other proprietary rights and laws, including those relating to trade secrets and moral rights, in all jurisdictions worldwide. You may not use, remove, alter, or obscure any copyright, trademark, or other proprietary rights notices incorporated in or accompanying the App. Except as expressly provided in this EULA, all rights, title, and interest in and to the Services, as well as any content provided or made available in connection with the Services (excluding Third-Party Content), remain with us or our licensors.
The App may include links to or embedded materials from third-party content, including but not limited to other websites, videos, episodes, third-party services, and advertisements ("Third-Party Content"), which the Company has not reviewed. We do not review, approve, monitor, endorse, warrant, or make any representations regarding any Third-Party Content. The inclusion of links or embedded materials does not constitute an endorsement or advertisement by the Company of any third-party goods, services, products, or content. The Company is not responsible or liable for any Third-Party Content linked to or embedded in the App, and expressly disclaims any responsibility for the accuracy of information on third-party websites or the quality of products or services provided by or advertised on such sites. The Company may add, modify, discontinue, remove, or suspend any content posted on the App, whether temporarily or permanently, at any time and without notice or liability.
9. Copyright or Intellectual Property Infringements (DMCA Process)
The Company respects the intellectual property of others and takes the protection of intellectual property very seriously, and we ask our users to do the same. Infringing activity will not be tolerated on or through the Service.
The Company's intellectual property policy is to remove or disable access to material that the company believes in good faith, upon notice from an intellectual property owner or his or her agent, is infringing the intellectual property of a third party by being made available through the Service.
The Company has the discretion to terminate the Account of any user after receipt of a single notification of claimed infringement or upon the Company's own determination. If you believe that any content made available on or through the Service has been used or exploited in a manner that infringes an intellectual property right you own or control, then please promptly send a "Notification of Claimed Infringement" containing the following information to the Copyright Agent identified below. You should consult with your own lawyer see 17 U.S.C. § 512 to confirm your obligations to provide a valid notice of claimed infringement. Your Notification of Claimed Infringement may be shared by the Company with the user alleged to have infringed a right you own or control, and you hereby consent to the Company making such disclosure. Your communication must include substantially the following:
- A physical or electronic signature of a person authorized to act on behalf of the owner of the work(s) that has/have been allegedly infringed;
- Identification of works or materials being infringed, or, if multiple works are covered by a single notification, then a representative list of such works;
- Identification of the specific material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit the Company to locate the material;
- Information reasonably sufficient to permit the Company to contact you, such as an address, telephone number and, if available, an electronic mail address at which you may be contacted;
- A statement that you have a good faith belief that the use of the material in the manner complained of is not authorized by the copyright owner, its agent or the law; and
- A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.
The Company's Copyright Agent (DMCA designated agent) for receipt of Notifications of Claimed Infringement can be contacted at: support@appreel.tv
10. Representations and Warranties
You hereby warrant that: (i) you are eligible to enter into this EULA and you are not prohibited by any authorized authority, judicial order or law into entering in any agreement; (ii) you are of legal competence to enter into this EULA and you are at least sixteen (16) years of age; (iii) you have all proper authorization, if you are acting on behalf of a corporation, to enter into this EULA; (iv) you are either the owner or an authorized user of the device in which the App is installed, as well as the Third Party Content license used for the Services; (v) you will install the App and use the Services only in accordance with our instructions; (vi) you will use the App and Services in full compliance with all applicable laws, rules and regulations. Except as expressly provided under these EULA.
11. Disclaimer
THE APP AND THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, REPRESENTATIONS, WARRANTIES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, TITLE AND THOSE ARISING BY STATUTE OR FROM A COURSE OF DEALING OR USAGE OF TRADE, SUITABILITY, MARKETABILITY, INCOMPLETENESS, APPLICABILITY, RELEVANCE OR SERVICE LEVEL. THE COMPANY DOES NOT WARRANT THAT THE APP IS OR WILL BE FREE OF HARMFUL OR MALICIOUS CODE NOR THAT THE APP WILL BE FREE OF ANY ERRORS OR BUGS, OR THAT THE COMPANY WILL TAKE ACTIONS IN ORDER TO CORRECT THOSE ERRORS. THE COMPANY SHALL NOT BE LIABLE OR RESPONSIBLE FOR ANY CONSEQUENCES RESULTING FROM TECHNICAL ISSUES IN THE APP OR SERVICES, TO THE USER OR ANY THIRD PARTY. THE COMPANY MAKES NO REPRESENTATION OR WARRANTY THAT THE APP OR THE SERVICES WILL BE AVAILABLE FOR USE IN ANY PARTICULAR LOCATION OR AT SPECIFIC TIME. THE USER'S USE OF THE APP OR SERVICES IS AT THE USER OWN RISK AND RESPONSIBILITY.
12. Limitation of Liability
YOU HEREBY ACKNOWLEDGE AND AGREE THAT TO THE FULLEST EXTENT PERMITTED BY LAW, THE COMPANY, ITS AFFILIATES, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES AND AGENTS, SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR EXEMPLARY DAMAGES, INCLUDING (BUT NOT LIMITED TO), LOST OF PROFITS, LOSS OF DATA, LOST BUSINESS OR LOST OPPORTUNITY, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT FROM THE USE OR INABILITY TO USE THE APP OR THE SERVICES EVEN IF THE COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL AND AGGREGATED LIABILITY SHALL NOT EXCEED 50$ US. SOME STATES OR JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR THE LIMITATION OF LIABILITY FOR DAMAGES, IN SUCH STATE OR JURISDICTIONS, OUR LIABILITY SHALL BE LIMITED TO THE EXTENT PERMITTED BY LAW.
13. Indemnification
You agree to defend, indemnify and hold harmless the Company and its affiliates, and respective officers, directors, employees and agents from any third-party claims, damages, liabilities, and expenses (including reasonable attorney's fees) arising from (i) your use of the Services does not comply with this EULA including negligence and wrongful act; (ii) abusing or infringing third party rights through the Services; and (iii) your breach of any applicable law, regulation and policies. This indemnification obligation will survive the termination or expiration of these Terms and the termination of your use of the Services. You hereby release us, our officers, employees, agents and successors from claims, demands any and all losses, damages, rights, claims, and actions of any kind including personal injuries, death, and property damage, that is either directly or indirectly related to or arises from any interactions with or conduct of any users of the Services, or any Third-Party Content.
14. Termination
You may terminate this EULA and discontinue your use of the Services at any time. Termination can be effected by: (i) ceasing to use the Services and deleting the App from your device; (ii) submitting a request for Account deletion; or (iii) if you have an active Subscription, terminating your Subscription in accordance with the applicable Subscription terms described above. We reserve the right to terminate this EULA and/or your access to all or any part of the Services at any time, with or without cause, and with or without notice, effective immediately. Upon termination, all information and data associated with your use of the Services may be deleted or destroyed. We may also, at any time and without notice, change, modify, suspend, or discontinue any aspect of the Services, except as otherwise required by applicable law, in which case we will use reasonable efforts to notify you of any material changes that significantly affect your use of the Services. Upon expiration or termination of this EULA, all rights and licenses granted to you under these Terms will immediately cease, and you must stop using the Services. Any provisions of these Terms that by their nature should survive termination will remain in effect after termination or expiration for any reason.
15. Our Privacy Practices
We respect our users' privacy rights. Please review our Privacy Policy before using the App and Services. Our Privacy Policy is an integral part of these EULA and incorporated herein by reference. We encourage you to periodically review our Privacy Policy.
16. Dispute Resolution
This EULA shall be governed solely by the laws of the State of Israel, without giving effect to any conflicts of law. Any dispute, claim or controversy arising out of, connected with, or otherwise relating to this EULA and your use of the App or Services will be subject to the exclusive jurisdiction of the competent court in Tel-Aviv, Israel. The limitation in respect of any claim to this EULA, the App and Services shall be limited to twelve (12) months as of the relevant claim, and will be permanently barred afterwards.
17. Miscellaneous
This EULA constitutes the entire agreement between you and the Company regarding your use of the App and Services, superseding any prior understandings or agreements. If any provision of this EULA is found to be invalid or unenforceable, that provision will be enforced to the maximum extent permissible, and the remaining provisions will remain in full force and effect. You may not assign or transfer any of your rights or obligations under this EULA without the prior written consent of the Company. The Company may assign its rights and obligations under this EULA to any third party at its sole discretion. The failure of the Company to enforce any right or provision of this EULA shall not constitute a waiver of such right or provision, nor of any future rights or remedies. The Company shall not be considered in breach of this EULA or liable for any failure or delay in providing the App, the Services, or any part thereof, due to circumstances beyond its reasonable control.
18. Contact Information
If you have any questions, please contact us at: support@appreel.tv